Professional kitesurfer and inventor of the most iconic trick in kiteboarding, the Megaloop, Ruben Lenten is an icon within the industry and a role model for the next generation. Fascinated by the power and dynamics of the sport, he’s committed to pushing the limits and sharing his passion with the world.

 

Hailing from the small beach town Noordwijk in the Netherlands, Ruben’s career started early. Obvious to many that this kid housed a lot of natural talent, he hit the scene with a bang and never looked back. 

 

From ranking at the top of the worlds kiteboarding elite to flying off a 100-meter high cliff and creating jaw-dropping content Ruben quickly made name for himself and his brand LEN10. Besides his signature storm sessions and pioneering the Extreme Big Air discipline for over a decade we saw Ruben organise the most prestigious events in the sport, together with Red Bull. 

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The LEN10 brand is all about inspiring and supporting people to live life free and to the fullest by sharing his knowledge on kitesurfing and life.