Ruben Lenten is a world-renowned professional kitesurfer, celebrated as the innovator behind kiteboarding’s most iconic trick - the Megaloop. Known for his fearless style, boundless energy, and relentless pursuit of pushing boundaries, Ruben has become an iconic figure in the sport, inspiring a global community of thrill-seekers and dreamers alike.
 

Born in the vibrant coastal town of Noordwijk, Netherlands, Ruben quickly rose to prominence through his extraordinary talent and passion for extreme adventures. His electrifying storm sessions, daring stunts - including a breathtaking leap from a 100-meter cliff - and pioneering spirit have positioned him and his LEN10 brand at the forefront of extreme kiteboarding.
 

Beyond his impressive athletic accomplishments, Ruben has shaped the global kiteboarding scene by collaborating with Red Bull to produce spectacular events like the Red Bull Megaloop in the Netherlands and the prestigious Red Bull King of the Air in Cape Town, captivating audiences worldwide and attracting elite athletes.
 

Ruben extends his passion through LEN10 Experiences - exclusive kiteboarding retreats designed for riders of all skill levels, blending expert coaching, stunning locations, and unforgettable adventures. As a versatile entrepreneur, Ruben also lights up dance floors as a DJ, produces captivating digital content, and offers creative brand partnerships using his kite and kiteboard as dynamic advertising canvases to elevate brand storytelling.
 

At its core, LEN10 represents Ruben’s unwavering commitment to inspiring freedom, adventure, and living life to the fullest. By sharing his journey, skills, and enthusiasm, Ruben continues to ignite passion and empower others to chase their dreams and embrace life's limitless possibilities.