Kiteboarding addict and inventor of the Megaloop, Ruben Lenten is an icon within the industry and role model for the next generation. Fascinated by the power and dynamics of the sport, he’s committed to pushing the limits and sharing his passion with the world.
Hailing from the small beach town Noordwijk in the Netherlands, Ruben’s career started early. Obvious to many that this kid housed a lot of natural talent, he hit the scene with a bang and never looked back.
From ranking at the top of the worlds kiteboarding elite to flying off a 100 meter high cliff Ruben quickly made name for himself. Besides his signature storm sessions and pioneering the Extreme Big Air discipline for over a decade we saw Ruben organise the most prestigious events in the sport, together with Red Bull.
In 2015 Ruben faced the biggest challenge of his life. He got diagnosed with a very aggressive and rare type of cancer. A mediastinal grey-zone Lymphoma. With a positive attitude and great support from all of his fans he took on the treatment, and survived.
After that rollercoaster Ruben was able to rebuild his body and mind and went on a journey of personal development. Learning more about life and the challenges that come with it, Ruben has never felt more strong, free and dedicated to follow his heart and realise his dreams.
The LEN10 brand is all about inspiring and supporting people to live life free and to the fullest.