Events & Activations
Create something people remember.
Sport. Story. People. Energy.
Some of the best moments of my career were never just competitions.
They were events people talked about afterwards.
I love helping create that feeling, whether it’s a global action-sports event, a corporate day, a product launch, a clinic or an intimate gathering with the right people in the room.
Case 01
Red Bull Megaloop
Big wind. Big consequence. Simple idea.
Create a competition around the most extreme side of Big Air and wait for the right storm.
Over the years the event grew into one of kiteboarding’s most recognised formats.
Roles
- Athlete heritage
- Concept / identity
- Host
- Commentary
- Athlete relationships
- Storytelling
Case 02
Stryker
Take people outside the office and put them into a completely different environment.
Roles
- Inspiration
- Kite clinic
- Team connection
- Storytelling
- Hosting
Case 03
GKA / King of the Air
Live sport needs more than competition. It needs context, characters and energy.
Roles
- Hosting
- Athlete interviews
- Commentary
- Crowd energy
- Content
What I can add
- Concept
- Athlete access
- Host
- Speaker
- DJ
- Content
- Brand integration
- Experiences
- Community
- Creative direction