Media Kit
More than reach. A real role in the story.
I’m Ruben Lenten, LEN10 to most people in kiteboarding. For 25+ years I’ve worked at the sharp end of the sport as an athlete, Big Air pioneer, creator, host, commentator, speaker and DJ.
I work with brands that want to connect with sport, adventure, freedom, travel and culture in a way that feels credible. Sometimes that is a long-term ambassador partnership. Sometimes it is one campaign, a film, an event, a launch, a stunt or a completely new idea.
Athlete · Creator · Host · DJ · Connector
Specialist credibility. Serious monthly reach.
Instagram figures from first-party Insights, 30-day period ending 10 September 2026. Figures will naturally fluctuate over time. Campaign-specific audience and performance data available on request.
An international action-sports audience with depth.
The audience is concentrated in the age groups where sport, travel, lifestyle and purchasing power overlap.
Instagram audience snapshot
86.6% of followers are aged 25–54.
Top markets
Current content performance
This is not a mass-market audience built around one trend. It is a long-standing international community around kiteboarding, adventure, travel, performance, progression and lifestyle.
Credibility you cannot manufacture.
I grew up inside kiteboarding while the sport itself was still being invented. I competed on the World Tour, won Red Bull King of the Air in 2005 and became known for pushing Big Air and the Megaloop into stronger wind, bigger jumps and a more extreme direction.
That history matters, but I do not want to live only on what happened twenty years ago. Today I still ride, travel, create, host, coach, DJ and work directly with the next generation of athletes. That gives partners a bridge between the roots of the sport, where it is today and where it is going next.
The value is not only social reach. It is access, trust and relevance inside a specialist global community, combined with experience working professionally with brands, agencies, production teams and events.
Pick the role that fits the idea.
Brand ambassador
Long-term partnerships built around authentic product use, recurring content, appearances, athlete insight, events and a real relationship with the brand.
- Ambassador campaigns
- Product integration
- Social content
- Appearances
- Product feedback
- Launch support
- Partner events
Campaigns & content
From one strong social story to a hero film, destination shoot or creative campaign. I can join an existing production or help shape the idea and bring the right crew around it.
- Reels
- Short-form video
- Hero films
- Stills
- UGC
- Branded storytelling
- Product launches
- Travel content
- Behind-the-scenes
Creative concepts & stunts
Some of the best projects start with a question: Do you think this is possible? World-first ideas, Big Air, storms, unusual locations, athlete collaborations and event concepts are where sport and storytelling become something people actually remember.
- Stunt concepts
- Feasibility
- Athlete teams
- Creative development
- Filming
- Event integration
- Launch moments
Hosting, presenting & commentary
I love translating sport and energy for an audience, whether that is on a beach, a stage, a livestream, a panel or in front of a camera.
- Event hosting
- Live commentary
- Interviews
- Panels
- On-camera presenting
- Brand launches
- Corporate events
Speaking & clinics
Stories from professional sport, risk, resilience, reinvention, creativity and learning when to push and when to reset. I keep talks personal, practical and human rather than turning them into a motivational lecture.
- Keynotes
- Company sessions
- Leadership events
- Client days
- Kite clinics
- Progression sessions
DJ LEN10
Music has travelled alongside kiteboarding for most of my career. DJ LEN10 moves through house, disco, deep grooves and high-energy dance music, built around the people and the moment.
- Brand events
- Beach clubs
- Festivals
- Retreats
- Launches
- Afterparties
Experiences & destination activations
LEN10 Experiences combine kiteboarding, coaching, adventure, community and premium destinations. The same format can be adapted for brands, founders, customers or private groups.
- Customer trips
- Founder retreats
- Incentive travel
- Destination content
- Athlete hosting
- Coaching
- Branded adventures
Build the package around the job.
A partnership does not have to be limited to a sponsored post. Depending on the objective, a project can combine:
- Athlete / ambassador rights
- Hero film and campaign assets
- Instagram Reels, posts and Stories
- UGC for brand channels
- Photography and press assets
- Product testing, feedback and education
- Event hosting, commentary or appearances
- Keynotes and internal talks
- Kite clinics or client experiences
- DJ set or entertainment
- Destination shoots and premium experiences
- Athlete and creator collaborations
- Organic distribution and partner amplification
- Paid media usage, licensing and exclusivity when required
Scope, usage, exclusivity, production, travel, timing and deliverables are agreed up front so both sides know exactly what is being created.
Creative enough to be memorable. Professional enough to be easy.
Fit
We look at the brand, objective, audience, timing, location, budget and whether the partnership feels natural.
Concept
We find the strongest story and turn it into a clear format, production plan and deliverable list.
Make it happen
I can work inside your existing team or bring trusted filmmakers, photographers, athletes and specialists around the project.
Deliver & amplify
Assets, publishing, usage, cutdowns, partner channels and reporting are handled according to the agreed scope.
The best partnerships feel like collaboration, not sponsorship. Bring me in early and we can usually find a stronger story and get more value from the same project.
Built over years, not posts.
Red Bull
A long-term athlete relationship across competition, freeride, storm chasing, films, stunts, event concepts, hosting, commentary and culture-building. Highlights include winning Red Bull King of the Air in 2005 and helping shape the story around extreme Big Air and Red Bull Megaloop.
Kitemana
Independent rider, creator and host. YouTube formats, athlete interviews, gear testing, product education, events and community stories that connect expertise with entertainment.
Stryker
A personal story that became a purpose-led ambassador relationship through public speaking, internal sessions, branded content and athlete storytelling.
bunq
An ambassador partnership around freedom, travel, modern lifestyle and entrepreneurship.
Samsung · Defender · Capital.com
Campaign, content and event partnerships that use sport, technology, performance and adventure as the entry point.
Without Ruben, the brand would not be where it is today.
Ruben is a legend in the industry, his enthusiastic passion for the sport is contagious.
The work should feel as strong as the numbers.
Selected films, career highlights and campaign work are available on request.
Need photos, bio or press material?
The downloadable media kit includes selected imagery, current reach, audience data, ways to work together, selected projects and contact details.
For a specific campaign, press feature or event, I can also supply:
- Short, medium and full biography
- Approved athlete and lifestyle photography
- Event / DJ photography
- Action and destination imagery
- Brand and project history
- Campaign-specific audience data
- Usage and image credits
Let's create something worth remembering.
A campaign. A launch. A film. A keynote. A trip. A stunt. A DJ set. Or something that does not fit neatly into any category.
Tell me what you are trying to achieve and we will build the right format around it.
ruben@len10.com · @rubenlen10